Focus: Love Shack Fancy

Clothing brand Love Shack Fancy have opened their first international shop on Westbourne Grove in Notting Hill and the interior is the epitome of girly romanticism. Think trendy Grandmacore combined with Victorian glamour and in keeping with the clothing style, the décor feels flirty, daring, and elegant.

We bought most of the interiors in the countryside – I work with a lot of antique dealers here. Everything is really handpicked and feels like it’s an extension of what my home would be like here in London, which hopefully I’ll have one day soon

Rebecca Hessel – Love Shack Fancy Founder

The founder Rebecca Hessel states they ‘gravitated towards Notting Hill’ due to the ‘genuine charm and warm energy’ of this affluent neighboured and boutique filled high streets. Love Shack Fancy certainly have a signature style and for this London shop they made sure to ‘fancify’ it with bold florals and traditional furnishings that help create this ‘feminine dreamworld’. 

It’s really a place for all generations. From one year old up to like 100: grandmothers, mothers, daughters, sisters, and then even dad and grandpa. It’s very captivating. It’s also warm and cosy and it’s not intimidating

Rebecca Hessel – Love Shack Fancy Founder

Key décor pieces include gilded gold lettering, a hand painted rose mural, custom mouldings, a blush-coloured palette, and vintage chandeliers. To honour their London location all the classic antique furniture has been sourced within the UK from Tetbury to Carlton Davidson.