I always look forward to December, when Pantone announces the official ‘colour’ of the following year. It feels like a new beginning, fresh start and I am eager to see the design inspiration, style concepts and interior trends that will be coming our way. Pantone is widely considered the official authority on the colour of the year, and for 2023 they have yet again selected a bold, daring, and vibrant hue that will delight yet surprise.
It is a shade rooted in nature descending from the red family and expressive of a new signal of strength
WHAT IS VIVA MAGENTA?
Viva Magenta is a crimson warm tone from the red colour family, described as a ‘boundaryless shade’ and ‘standout statement’. A hybrid balance between natural and digital influences, this hue feels joyful, upbeat, and energetic. The origins of Viva Magenta come from the cochineal beetle which produces carmine dye – one of the strongest and brightest in the natural dye family. The spirited warm tone is meant to confidently reassure and bring about connection after the last few years of global uncertainty, getting us all back on our feet and looking forward optimistically.
Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration writing a new narrative
HOW TO USE VIVA MAGENTA WITHIN INTERIOR DESIGN
Viva Magenta is an electrifying and rebellious colour that we will no doubt see continually crop up in design, fashion, interiors, and architecture throughout 2023. When it comes to our own homes and interior design there are many ways to embrace this hue:
Small touches and accent pieces can slowly usher in Viva Magenta without overpowering or dominating your space. Soft furnishing accessories or artwork are the simplest method, or alternatively you can be brave and daring by totally incorporating this drama and proudly painting your walls in the pantone colour. Creative colour combinations with Viva Magenta could consist of darker tones that are dynamic and rejuvenating or you could harmonise with similar tones such as burgundy, pale pinks and rich reds.